Privacy and cookies policy

JT. Ellis & Co. Ltd is committed to protecting your privacy and the security of your personal information.

Please read this policy carefully before using our Website.

By continuing to use our Website you are, by implication, consenting to our use of your personal information and of cookies in the way we describe in this policy.

This privacy and cookies policy sets out how JT. Ellis & Co. Ltd and other group companies (“JT. Ellis & Co. Ltd”) collect, use and protect any information that you give us online, face-to-face and by email.

It relates to all of the websites and social media managed by, or on behalf of, JT. Ellis & Co. Ltd and other group companies (“Website” “Site”), although other parts of our Website and social media may also have their own policies.

JT Ellis & Co. Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this Website, you can be assured that it will only be used in accordance with this privacy and cookie statement.

JT Ellis & Co. Ltd may change this policy from time to time by updating this page. You should occasionally check this page to ensure that you are happy with any changes.



Giving us permission to contact you

Do we share your data with anyone else?

What data we collect and why

What we do with the data we collect

How long we hold the data that we collect

How we look after your data

Links to other websites


Analytics, remarketing & personalisation

What cookies do we use?

How can you manage cookies on your device?

How will we keep our cookies policy up to date?

How can you manage your personal information?


Giving us permission to contact you

By completing any form or pop-up on the Website or form administered on our behalf on third party sites, you are deemed, by implication, to have provided your consent to be contacted by us or by our appointed representatives.

Similarly, if you contact us by email, telephone, or post, or provide us with your email address by any other means, it is implied that you are consenting for us, or our representatives, to contact you.

You may withdraw your consent at any time by contacting us.


Do we share your data with anyone else?

Your data will only be used by JT. Ellis & Co. Ltd for the purposes of providing you with information relevant to your enquiry, for facilitating the processing of your enquiry and, and for the purposes of statistical analysis to enable us to improve our marketing, our Website, and our customer services, and to meet our reporting obligations to statutory and regulatory bodies.

Sometimes this will require us to share your data with third parties in order to provide you with the information you require via email, online advertising, social media, SMS messaging, and other digital and print products such as brochures and technical data sheets, as well as for analysing the effectiveness of those communications.

We will not sell, distribute or lease your personal information to any other third parties unless:

  • We suspect any form of illegal behaviour
  • It is necessary by law, regulation or legal proceedings
  • We feel that it is a necessary action to protect the property, rights or safety of JT. Ellis & Co. Ltd or any other party
  • The third party is acting in a professional capacity, for example as a regulator or auditor, and has suitable confidentiality and privacy measures in place
  • The third party is acting as an approved fulfilment partner and has suitable confidentiality and privacy measures in place


What data we collect and why

What we collect

Why we collect it

Your name

So we can identify you in subsequent communications and address you correctly

Your contact information such as email and postal addresses and telephone number(s)

So that we can contact you in connection with your enquiry with additional relevant information

Demographic details such as your age, location and nationality

For statistical analysis and so we can provide you with the most relevant information

Technical data such as your browser type, IP address and internet service provider

Used to improve our services and enhance your user experience

Details of when you access the Website, which pages you visit and the actions you take on each page

This helps us understand your preferences and enables us to improve the content of our Website and deliver a better user experience

Your preferences and interests

To enable us to personalise the information that we supply you

Other data relevant to a specific enquiry

To enable us to process your individual enquiry or order


What we do with the data we collect

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To register you as a user of our Website and provide the services that you require
  • To provide you with customer services and support
  • To enhance the accuracy of the information we hold about you
  • To notify you about important changes to the Website
  • To prevent potentially illegal or prohibited activities
  • To monitor and improve our Website and personalise content for you
  • To improve our products and services
  • For internal research purposes, general website administration and demographic analysis of our service users

In addition:

  • We may periodically send promotional emails or SMS messages about events, programmes, special offers or other information which we think you may find interesting using the email address and telephone number which you have provided
  • From time-to-time we may also use your information to contact you for market research purposes
  • We may contact you by email, phone, SMS, fax or mail, or via social media
  • We may use the information to customise the Website and other marketing and communications materials according to your interests


We’ll only use your personal data on relevant lawful grounds as permitted by the EU General Data Protection Regulation (from 25 May 2018)/UK Data Protection Act and Privacy of Electronic Communication Regulation.


How long we hold the data we collect

We will only keep your personal information for as long as is necessary for the purposes outlined in this Privacy Policy. Copies of your data may also be retained to satisfy legal, regulatory and accounting requirements.


How we look after your data

JT Ellis & Co. Ltd is committed to ensuring that your information is secure.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Links to other Websites

Our Website may contain links to other Websites of interest. However, once you have used these links to leave our Website, you should note that we do not have any control over that other Website. Therefore we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites, and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the Website in question.



Our Website uses cookies to distinguish you from other users of our Website and store information about your site usage.

A cookie is a small text file that is sent to your browser from a web server and then stored on your hard drive. Cookies enable us to recognise your computer and record information from your visits to the site, such as your preferred settings. This saves you having to re-enter the same data each time you use the site and allows us to provide you with a more customised experience.

We use both first party and third party cookies. That is, both JT. Ellis & Co. Ltd and third party companies such as Google and Facebook may set cookies whilst you are using this Website.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer and we provide more information on how to do this below. This may, however, prevent you from taking full advantage of the Website.

If you have any concerns about cookies you can find more information here.


Analytics, Remarketing & Personalisation


  1. Ellis & Co. Ltd uses analytics software to monitor traffic to and around our Website. This helps us to provide the best possible user experience and encourages customers to use more cost-effective channels for accessing information on JT. Ellis & Co. Ltd products and services. Analytics also help us to identify if our digital channels are offering value for money.

Our analytics cookies include Google Analytics.

To opt out of Google Analytics, please visit the Google Analytics Opt Out page.

To find out more information about the Google Analytics security and privacy principles please read this article on Google Security & Privacy.

Our analytics tools use cookies to help us analyse how users use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for Website operators and providing other services relating to Website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google.



  1. Ellis & Co. Ltd uses third party technologies to advertise online and make ads more relevant (“Remarketing” – also known as ‘retargeting’).

These third parties include media partners such as Google, Bing, Facebook, Twitter and LinkedIn who make use of Remarketing cookies – both first party (such as Google Adwords and Google Analytics) and third party (such as DoubleClick) – to serve more relevant ads to users based on such users’ past visits to our Website, whether those users are on our Website or on other websites.

To opt out of Google Remarketing or to control your ad preferences, please visit the Google Ad Preferences page.

To opt out of Twitter Remarketing please see Twitter Privacy Controls.

To opt out of other third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance Consumer Choice page.

Remarketing cookies typically expire a maximum of 180 days from the time that the cookie is set or updated (whichever is the later).   


We may also use personalisation cookies to build profiles relating to you and other visitors so that we can direct more relevant content to you based on your use of our Website.

Such personalisation uses cookies to recognise visitors returning to our Website so that relevant content can be directed based on previous visits.

We do not generally store any personal data that you provided to us in your cookies.

We use ‘session’ cookies which enable you to carry information across pages of our Website and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Website is being used and to improve its structure.

We use ‘persistent’ cookies which are cookies that remain in the cookies file of your browser for longer and help us to recognise you as a unique visitor to the Website, tailoring the content of certain areas of the Website to offer you content that match your preferred interests.

On some of our web pages third parties may also set their own cookies (for example when you click social media sharing buttons or view embedded videos hosted on another Website). We cannot access the data stored in any such cookies (nor can such third parties access our cookies).

What other cookies do we use?

Whenever you visit the Website the following cookies may be set:



Maximum Duration


This cookie keeps track of the number of times you have been to the Website, when your first visit was, and when your last visit occurred.

2 years

_utmb & _utmc

These two cookies store the start and end time of your visit so that we can calculate how long you visited the Website.

30 minutes


This cookie is only used when more detailed statistics are required.

2 years


This cookie tells us where you came from, what search engine you used, what link you clicked on, what keyword you used, and where you were in the world when you accessed a Website. This helps us understand more about who is using the Website so that we can make it better.

6 months

Third-party cookies

In addition to the cookies above, some third-party services we use also store cookies.


On some pages, we display Twitter feeds and share buttons. If you are not already logged into Twitter, only one cookie is set but being logged in means several are used. For more information, see Twitter's Privacy Policy.


Some of our pages contain a Facebook share button, which sets a number of cookies if you are already logged into your account. For more information please see Facebook's Policy on Cookies, Pixels & Similar Technologies.


How can you manage cookies on your device?

By using our Website, you are deemed to consent to our use of the cookies described above.

You can refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies.

You may also delete cookies at any time by going to the browsing settings on your web browser.

If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site and you may not receive the most relevant information from us.

For details about how to adjust your cookie settings in the following browsers, please visit the relevant link:


  • How will we keep our cookies policy up to date?

    JT Ellis & Co. Ltd will aim to review what cookies are used on our site every 6 months. We will conduct the same audit process as outlined above and update this policy accordingly. The next audit will take place on:

    • 12/09/2018

    The previous audit took place on:

    • 12/03/2018


     How can you manage your personal information?

    If you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible. We will promptly correct any information found to be inaccurate.

    You may choose to restrict the collection or use of your personal information by contacting us.

    You may request details of personal information that we hold about you under the Data Protection Act 1998. 


    Fledge Platform

    Technical Data Processing Policy – Version 1.1 17-05-18

    This website is built and hosting on the Fledge Content Management System stack (“Fledge”) and we describe here how this underlying technology works and the principles put in place with our website technology provider to observe personal data processing obligations.

    • The Fledge team have fully assessed their own GDPR compliance both in terms of the services they offer to us and in terms of their own internal policies and procedures.
    • The Fledge team have appropriate technical and personnel protocols in place to ensure the security of your data
    • The Fledge team carry out due diligence against any sub-processors or other third party processors and ensure their GDPR compliance (such as data centres)
    • The Fledge team only allow specific members of staff access to servers and what access that is available, is limited to specific circumstances
    • The Fledge team do not transfer your data outside the EEA (all services are hosted in the UK)
    • The Fledge staff are trained in GDPR compliance and understand their responsibilities for managing the systems that process your personal data

    Data Processing

    You are the owner of the data you submit to our services. When your data is placed on a Fledge server, the Fledge team do not access the data we store on their services, except where required to support technical queries to us, and any processing (as a Data Processor) is only in terms of the hosting services they provide to us. They do not use your data for any processing of their own. They do not share or provide access to any of your data with third parties unless required to do so by law. Where authorised parties request access to their servers, they follow strict internal policies for dealing with such requests in line with existing UK law. Furthermore, the third parties are required to demonstrate they have a lawful reason to access the data and under what authority.

    Fledge Uses Cookies and Logs

    On most web browsers, you will find a “help” or “settings” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Note, however, that if you reject our request to use cookies or turn cookies off, you may be unable to access certain parts of the site and you may not be able to benefit from the full functionality of the site.

    • Session – We use a cookie called allows us to identify when a user has visited the site. This cookie is an essential part of serving site content to you. Without such a cookie, you would not be able to properly view our site and basic functions of our site would not work. We also use a cookie that allows to detect a user’s geographical location, mainly using the IP address of the connection point. In some cases, this cookie can redirect malicious uses of our site away from our server.
    • Source Data - Fledge records the source of how you got to our site, including for example from another website or from a link to our website.
    • Log Files - Fledge collects information about you when you visit our site including which pages you visit, when you have visited them etc. The server may also keep log files which contain data about the device you’re using, the IP address, internet service provider, operating system, timestamps and files you view from our site.
    • IP Addresses – By visiting our site, your IP address will be recorded by our servers and stored in log files. These log files are used for record keeping, tracking referring websites, inferring your general location, and for security purposes to avoid SPAM, abuse and DDOS attacks.
    • Device Data – We collect data about the device and system you use to access our site. In particular, we collection your IP address, operating system, device type, browser type and your general location of accessing the site.
    • Load Balancing – We use cookies in load balancing that allow effective display of information by ensuring that the user stays on the same host server for the entire duration of the session. These include a cookie that expires after 30 minutes, and a cookie called that expires after 3600 minutes.
    • Preferences – We also use cookies to gain a better understanding of your interests and requirements, for example to remember your site preferences, show you when you are logged into our system and allow you to remain logged-in for a period of time, provide you with support services, remember your login information, and prepopulate forms that you have already completed, maintain accurate records of your interactions with us through our site. In particular, we use a cookie which expires after 365 days to keep track of your acceptance of our use of cookies in accordance with this policy so that you do not see the cookie banner displayed after you have agreed to such use.
    • Analytics – We use analytical cookies that allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our site works, for example by making sure users are finding what they need easily. The collected data provides us only with anonymous traffic statistics (like number of page views, number of visitors, and time spent on each page). By continuing to use our site, you accept the site’s use of audience measurement cookies.
    • Usage – We use a cookie that allows us to measure activity on our site, so that we can better evaluate which types of content and formats are interesting and valuable for our visitors.
    • Pixel Tags – We periodically use pixel tags from the following third parties, to help us improve use of the Site and our services, and know when content has been shown to you: Twitter. For information regarding Twitter’s data privacy and cookies, please go to Twitter’s Privacy Policy and to opt out visit Facebook. For information regarding Facebook’s data privacy and cookies, please go to Facebook’s privacy policy Privacy Policy and to opt out please review your Facebook ad settings. LinkedIn. For additional information regarding LinkedIn’s data privacy and cookies, please go to LinkedIn’s Privacy Policy and to opt out please visit Google. For additional information regarding Google’s data privacy and cookies, please go to Google’s privacy policy Privacy policy and to opt out please visit
    • AB Testing – We use A/B cookies and multivariate testing to identify a visitor's browser and to analyse the use of this site.

    Legal Basis for Processing

    Fledge will collect your usage statistics and submitted details on our behalf. Fledge then stores and processes those on our behalf. If you would like your data to be erased, rectified, accessed or for any other queries about your responses, please contact us directly.

    As the legal basis of processing data, it is necessary for the purposes of the legitimate interests pursued by both us and our technology providers. Our legitimate interests are:

    • Distinguish you from other users of our website and help to improve our website’s performance and your experience of using our website
    • Make it easier and more convenient for you to interact with us, including responding to enquiries and provide customer support, and to improve or modify our services
    • For regulatory purposes and compliance with industry standards and to ensuring secure usage of the site and to conduct manual or systematic monitoring for fraud and other harmful activity

    Retention Period

    Fledge will retain data for the period necessary to fulfil the purposes outlined in this policy unless a longer retention period is required or permitted by law. Please note that we have a variety of obligations to retain data provided to us, including to help identify fraud and malicious computer usage such as hacking, phishing, and ransomware attacks. Accordingly, even if you chose to submit a data amendment request, we may retain certain data to meet our obligations under the law.

    Contacting the Fledge Team

    If you have any questions about the technical elements of this privacy policy, please contact or at:

    Attention: Fledge Team, Pint Sized Giants Ltd, i-Lab, Stannard Way, Bedford, MK44 3RZ, UK